If you’re looking for the next step in your business, international expansion presents an untapped opportunity to target new customers and grow the success of your brand.
Entering a new country with your product or service can be daunting. How do you tackle shipping, pricing, distribution, local taxes, and brand voice, let alone translation? Learn from one of Australia’s most exciting, fast growth, internationally expanding travel brands, Athan Didaskalou, Co-Founder of July.
Athan and his co-founder, Richard Li, successfully launched their Melbourne-based brand, July, in the USA while Australia was still in the depths of lockdown. The launch was a resounding success, resulting in a remarkable 1,000% increase in sales.
This year, July celebrated significant growth milestones and expanded to New Zealand and the UK. Now, you have the opportunity to hear from Athan Didaskalou himself about what worked, what didn’t, and everything brands need to know to make a splash in new markets.
During this session, Athan will share his knowledge and insights on:
– A step-by-step guide to entering an international market.
– How to identify markets with aligned audiences
– Understanding localisation strategies
– Supply chain and warehousing
– Establishing a strong global brand
– Common challenges and pitfalls
If you’re ready to level up your business through a global growth strategy, you’ll want to tune in.
About the speaker: Athan Didaskalou
Co-Founder, July
A leading regular commentator on consumer trends, business strategy and innovation, Athan Didaskalou is an Australian entrepreneur and the co-founder of leading travel brand, July.
Athan co-founded July in 2019 with Richard Li to create a brand that people have an affinity with at every consumer touchpoint. Launching with a singular product, the July Carry On, the brand now boasts a suite of beautiful travel products.
July cases are regularly seen on the arms of personalities like Harry Styles, Chrissy Teigen and Celeste Barber and have been featured in Vogue, Rolling Stone and marie claire, as well as being the official luggage partner of the Olympics and Commonwealth Games.
At July, Athan’s vision is to create an unmatched travel brand that speaks to the hearts and minds of adventurous travellers worldwide, making the journey as exciting as the destination.
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