Unconventional Marketing: How to market in non-traditional ways and get cut through

What would you do if you could not use traditional marketing platforms (like Facebook, Instagram and TikTok) to grow your business? You would need to get very creative when it comes to reaching your audience. That’s exactly what Viv Conway has done with her business Girls Get Off. From creating safe online spaces for community and connection to dressing up as a vulva and participating in massive street runs to running billboards with “Honk If You’re Horny” – there is not much that Viv and her business partner Jo haven’t tried, and they will share all their learnings at this Masterclass. 

Key Takeaways

– The pros and cons of unconventional marketing 
– How to craft a message that stands out 
– How to know when to take bold marketing risks
– What has worked in terms of unconventional marketing 
– The hardest things to overcome when using unconventional marketing 

About the speaker: Viv Conway

Co-Founder, Girls Get Off

Viv Conway is Co-Founder of 7-figure women’s sexual wellness brand, Girls Get Off. No stranger to the world of business, Viv previously built and sold an activewear brand and a social media agency. Girls Get Off are on a mission to empower women in all things pleasurable, removing the stigma or taboo that comes with talking about (and making the most of!) getting off. Viv believes that shame needs to be taken out of female masturbation (like, who the heck made it feel shameful to admit to anyway?) and that there’s no greater awakening than getting to know yourself inside and out.