Almost every entrepreneur has considered starting a podcast at some point in their business journey.
It’s predicted that there will be around 504.9 million podcast listeners worldwide by the end of 2024. With the average Aussie listener currently dedicating up to 3 hours per week, podcasts are undoubtedly a sticky medium to connect with and attract your audience.
Introducing an interactive Masterclass led by Kim Kerton, creator and host of Unemployed & Afraid. Bring your pens and paper as Kim will support you in real-time to stretch your podcast concept thinking and walk you through how to craft one that is going to really benefit and align with your brand. She’s even giving away a free resource to work through during the call.
– A deeper understanding of the podcast landscape for brands and business owners
– A newfound appreciation for audience and cultural insights
– A roadmap for honing and refining your podcast concept to deliver for your brand
If you feel like it’s time to tell a story, share expertise, and boost your business through podcasting, you’ll want to tune in for Kim’s session.
About the speaker: Kim Kerton
Kim Kerton, aka Good Side of the Bed, is the host, creator and producer of Unemployed & Afraid, a popular small business podcast for the brave self-employed with 100+ episodes, where she dives into the realities of starting a business from scratch with the people doing it. She’s also a creative and commercially-minded podcast strategist, helping brands and business owners build themselves big podcasts that deliver commercial results.
Before all that, Kim was a baby entrepreneur, creating and closing two businesses before the age of 21. She then spent over a decade in the commercial radio business. She’s worked with brands like Squarespace, Queensland Tourism, Bendigo Bank, AGL, Vodafone, Ford and more, creating award-winning and chart-topping brand environments, and was a recent Rising Star finalist in the Australian Podcast Awards.
The unique combination of Kim’s experience as a podcast creator and small business owner, with her extensive commercial acumen in all things audio media, makes her a strong strategic thinker and leading voice in the space to help brands and business owners become successful podcasters.