The boundaries of technology are always expanding, digitally transforming the way we work, learn, and interact with others. Web3 and the Metaverse are starting to shape a new application layer for an ’embodied’ internet. How can entrepreneurs in Asia better understand this evolution and what it means for their businesses and society at large, including potential risks and benefits of the Metaverse? Some business owners may be able to productise virtual goods, extend their brand storytelling, or offer professional services through Metaverse experiences. Others may need to build out their cloud, computing, and storage capacity. All businesses will be seeking to hire the right people or upskill their teams to be able to execute on these next-generation experiences. Certainly, experimenting with Web3 and Metaverse solutions for today’s problems could lay the foundations for new business models. Join Kay Poh Gek Vasey, Founder of MeshMinds, to explore what entrepreneurs in Asia need to know about the Metaverse.
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Guzman y Gomez will be served, along with alcoholic and non-alcoholic wine and beer.
About the speaker
Kay Poh Gek Vasey is the Founder of MeshMinds, a creative technology studio, partnered with the United Nations Environment Programme (UNEP). MeshMinds brings together the best brains in the art, technology, real and virtual worlds to form partnerships and collaborations to protect our culture and the environment. The MeshMinds Foundation community of impact artists, technologists, and sustainability advocates build experiences that focus on maximising action towards securing an inclusive, accessible and sustainable future for all generations.
Kay spends her days blending the worlds of art and technology with powerful partnerships to drive awareness, ignite conversations and inspire behaviour change for the sustainable development of people and our planet.
In 2021, Kay spearheaded the team that launched 100 Days to #BeatPlasticPollution, in partnership with UNEP. The campaign focused on using interactive AR experiences to encourage people to form new habits to avoid single-use plastic and told the stories of young sustainability advocates from the region. This combination proved successful and the campaign reached 21m+ unique individuals with 1.2m+ people playing with the AR experiences. It also received numerous high profile features, including the BBC, Asia Development Bank (ADB) and at the SEA of Solutions 2021 virtual conference.
In 2022, The MeshMinds Foundation partnered with Meta to enable painters, performance artists, and musicians to use augmented and virtual reality to bring new audiences to traditional art in Korea, Taiwan and Singapore. The digital showcases were supported by UNESCO due to its alignment with its mission to use cultural heritage as a driver for sustainable development.
Looking forward, with the dawn of web 3.0, Kay is committed to enabling a metaverse for people and the planet. She offers expertise and advocacy on XR Creation & Production; Digital Sustainability; Digital Transformation; and the Future of Art & Creativity. She will continue to champion Women in Technology with her small but mighty team and will always remember that she stands on the shoulders of giants.
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