The world of influencer marketing and KOLs (Key Opinion Leaders) is currently worth 18 BILLION dollars worldwide and in Asia itself, there are over 600 million IG users and 313 million TikTok users. It’s a goldmine waiting to be unearthed! In this masterclass, we’ll be talking to Simran Mohinani, founder of MOHLIA, Marrissa Nasution, coach and entrepreneur and Marina Mathews, PR maven to the famous. So prepare your questions and get ready to deep dive into this new, emerging method to market.
We will start from the basics – answering questions such as which influencer is right for you? How to find and engage with genuine KOLs? Which platform should you focus on? What kind of budget you need to have impact? As well as the common influencer marketing mistakes. We will also cover how to track campaign successes and how to create long lasting partnerships. It will be a full hour of lots of nuggets of information that can take your business to the next level!
Marissa L. Nasution
Consultant, Coach and Speaker
Marissa is a consultant, coach and speaker who helps people gain clarity, get unstuck in life and career and unlock their potential for self-growth. Her expertise lies in Organizational Psychology, Career Coaching and Soft Skills Development Coaching. She also has years of experience as an Indonesian TV personality and professional speaker. She has been Singapore Tourism Board’s Key Opinion Leader (KOL) since 2020 and has worked on various Campaigns such as Traveloka, Pablo Blau, Dyson, Uchino and more.
Marina Mathews
Managing Director, Marina Mathews Communications
Marina Mathews is a PR and marketing communications veteran with 25 years of experience spanning Singapore, Australia, and the Middle East. As Managing Director of Marina Mathews Communications, she has held senior leadership positions in multinational PR agencies for the last 15 years. Marina has worked with many international brands, including Discovery Network, Fairmont, Gulf Air, KLM, Leica, Moet Hennessy Diageo, Netflix, Nike, P&G, Six Senses and Qantas, among others.
Marina has also worked with international celebrities, artistes, and business personalities such as Alec Monopoly, David Foster, HRH Prince Harry, Jackson Galaxy, Jamie Cullum and Paris Hilton, as well as multiple Michelin-Starred Chefs including Christian Le Squer and Gary Rhodes. In 2015, Marina was listed in the PR Week Global Power Book as one of the world’s most influential PR professionals.
Marina is passionate about communications and literacy and is a founding Board Member of Sing Lit Station, a non-profit organisation that supports and helps to grow the literary community of writers and readers in Singapore.
Simran Mohinani
Founder, MOHLIA
A recent graduate studying Entrepreneurship and Innovation with a minor in Global Fashion Studies at Northeastern University, Simran has previously worked at an app company in London in their marketing department and as a public relations officer for the Marriott group. She has written and published three books under Lulu, inc. called The Sim Anthology, The Storyteller and The Thing About Butterflies, which have amassed sales of close to 100,000 copies globally.
Simran is also an active philanthropist and entrepreneur with her businesses and charitable establishment: Statement by Simi Moh, the Platform Consulting Group and The SiMission. She is now focusing on growing her new startup MOHLIA, a company that sells real roses that have been preserved for 1-3 years, great for gifting and home decor.
Key Takeaways
1) How to decide who is the right influencer for you and how to engage with them.
2) How to choose the right platform and set aside optimum budget.
3) Learn the key metrics to track performance for influencer marketing.
4) Learn how to create long-lasting partnerships.
5) Common mistakes you can avoid for success.