Free for members • SGD88 for non-members
Thursday, 27 Aug 2026
12:00pm SGT/MYT/HKT • 02:00pm AEST
Online via Zoom
—————
You’ve got a launch coming up for a new product, a course, or a retreat — but do you actually have everything you need to sell it? Most founders patch together their launch copy piece by piece (a sales page here, an email there) and wonder why it feels like nobody is responding. In this masterclass, Mel breaks down the Launch Copy System every successful launch needs: your story, your value message, your urgency message, your sales page. You’ll walk away with a simple, repeatable framework, plus the one thing most founders get wrong that makes their launch copy feel disconnected instead of persuasive. Whether you’re launching in the next few weeks or just want your copy toolkit sorted before your next big push, this session gives you the exact stack to build from.
– The 4 essential pieces of launch copy — story, value message, urgency message, sales page — and how they work together as one connected stack, not separate assets
– A simple framework for writing your founder story so it builds trust before you ever mention the offer
– How to craft a value message and urgency message that don’t feel forced or sales-y
– The most common reason launch copy feels disconnected across assets and how to fix it
Fresh Pages Co, Brand Messaging Architect & Sales Copywriter
Mel is the founder of Fresh Pages Co., a Singapore-based copywriting and brand messaging studio helping female founders launch with clarity and confidence. With an MA in Linguistics and six years running Fresh Pages, she specialises in helping business owners find and scale their authentic brand voice — most recently through MUSE, a bespoke copywriting digital twin trained on each founder’s unique voice. Mel is on a mission to help female founders, especially mothers, sell their work effortlessly so they can be badasses in both their personal and professional lives.
