Free for members • SGD50 / AUD60 for non-members
Thursday, 26 Mar 2026
12:00pm SGT/MYT/HKT • 03:00pm AEDT
Online via Zoom
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Stop thinking like a stall holder. Start thinking like a brand. Pop-ups are not just sales events — they are short-term ecosystems for long-term growth. In this masterclass, product-based founders will learn how to turn temporary retail into:
• A profit-conscious revenue driver
• A real-world market research lab
• A brand-building stage
• A content engine that fuels months of marketing
If you’ve ever felt that pop-ups are a lot of effort for little gain, this session will challenge that belief — and give you a smarter, more strategic way to approach them.
Temporary retail. Permanent growth.
1. You’ll Stop Leaving Strategic Assets on the Table
Most founders walk away from events with revenue — and exhaustion. This session will show you how to leave with far more than cash: real data, usable content, testimonials, proof of concept, and clear next moves. If you’re only measuring success by what’s in the till, you’re underusing the opportunity in the room.
2. You’ll Finally Extract Real Customer Language You Can Use to Improve Conversions
Analytics can show you clicks, but live rooms reveal truth. You’ll learn how to capture real objections, exact phrasing, buying triggers, and hesitation moments — the kind of insight that sharpens your messaging and strengthens conversions long after the event ends.
3. You’ll Identify the Silent Revenue Leaks in Your Current Strategy
Many events underperform not because the offer is weak, but because the strategy is. Overpacking, underpricing, failing to capture data, and having no follow-up plan quietly drain potential revenue. This session focuses on optimisation — tightening what already exists so your effort works harder.
4. You’ll Leave With a Repeatable Framework (Not Hope)
Instead of walking away inspired but unsure what to do next, you’ll gain a structured framework you can use repeatedly — one that positions your events as a revenue engine, an insight lab, a brand amplifier, and a content studio. This is about intentional design, not trial and error.
5. You’ll Learn How to Turn One Event Into 30 Days of Growth
An event’s impact shouldn’t be judged at teardown — it should be measured 30 days later. You’ll learn how to trigger repeat purchases, refine your messaging, price with greater confidence, and use the momentum to fuel online conversions. That’s how a single activation turns into sustained growth.
CCConsultancy, Founder
Claire Chahil is an international Brand Strategist and Founder of CCConsultancy, with over 20 years of experience operating at the intersection of brand expression and commercial performance across the UK and APAC.
She has managed multi-million dollar beauty portfolios within national retail groups, scaled independent ventures to sustained double-digit growth, and launched purpose-led brands into new international markets.
Claire is distinguished by her dual fluency in creative direction and commercial discipline. She has led visual merchandising and curated multi-brand retail environments while building pricing architecture, margin strategy and financial frameworks that protect profitability at scale.
Across her entrepreneurial career, Claire has both organised and produced her own pop-up retail experiences and participated in numerous third-party activations. This dual perspective — as organiser and founder on the shop floor — gives her a practical understanding of what makes temporary retail commercially viable, and what quietly erodes margin.
As Founder and CEO of The AC Boutique, she designed the physical retail experience, negotiated vendor contracts, structured commission models and delivered consecutive year-on-year growth — shaping both the atmosphere and the economics of the business.
Claire believes brand is not simply how something looks — it is how it performs. Her work bridges creative direction, customer experience design, pricing discipline and financial clarity, helping product-led founders build structured, margin-aware growth models designed for longevity.
In The Pop-Up Advantage: Turning Temporary Retail into Long-term Growth, Claire shares the strategic and commercial principles behind high-performing pop-up activations. This session is designed for founders who want their temporary retail to generate measurable revenue, actionable insight and sustained brand momentum — not just a busy weekend.
