Free for members • SGD88 for non-members
Thursday, 08 Oct 2026
12:00pm SGT/MYT/HKT
Online via Zoom
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Every founder running a pop-up eventually asks the same question: is this actually worth it? This session answers that properly — not with generic advice, but with the framework Claire uses with her own clients to decide which pop-ups are worth the stock, the stall fee, and the weekend.
This is a revamped version of Claire’s well-received April session, expanded with the questions founders kept asking her afterwards.
• “Should I Participate?” — a five-question decision framework for assessing any pop-up opportunity before you commit a cent, so you stop saying yes on gut feel alone
• Organiser red flags — the warning signs in a pitch or contract that predict a pop-up will underperform, and the questions to put to an organiser before you sign
• Claire’s framework for maximising ROI at live events — how to make a pop-up commercially viable even when the costs aren’t the ones you budgeted for, and how to extend revenue well beyond the day itself
• This year’s trending IRL formats worth watching — from curated multi-brand fairs to art-and-retail hybrid festivals and neighbourhood takeovers, and where the real opportunity sits for small brands within them
• The full return a pop-up can generate — live customer insight no dashboard gives you, a brand-building lens for how you design the space, months of content from a few days on-site, and an ecosystem of businesses that extends your reach well past your own customer list
Plus: every attendee leaves with Claire’s Pop-Up Filter — a printable decision flowchart and organiser checklist you can use before your next opportunity lands in your inbox.
Small business owners and makers who’ve done a pop-up before (or are about to) and want to stop guessing whether the next one is worth it.
CCConsultancy, Founder
Claire Chahil has spent more than twenty years in fashion and retail and has seen the business from every side. She has worked with major global luxury houses and household-name high-street brands, and she has built and run businesses of her own.
She knows how things get decided inside a big brand and how it feels when every decision is yours. Very few people bring both perspectives.
She truly believes that pop-ups can be one of the most powerful tools a business has. She has organised or taken part in more than twenty activities over her entrepreneurial journey. Claire knows just how much value temporary retail can bring to a business.
Today Claire is the founder of CC Consultancy, where she works with brands on business strategy and growth.
She also has some news to share: she has just become a partner in One Soul Many Stories, a curator of luxury and premium pre-loved fashion, found only at its own pop-ups. That means clothes with a storied past, sold in rooms that only exist for a moment.
Between her strategy work and her new role, it’s hard to think of anyone better placed to tell you how it’s done.
