06-11 | SG | The Camera-Shy Founder: How to Show Up Online without Becoming Someone Else

Event Details:

SGD35 for members • SGD70 for non-members

Fri, 06 November 2026

10:00am – 12:00pm SGT

Trehaus — 109 North Bridge Road, #07-21 Singapore 179097

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You know you need to show up online to grow your business — but what if being visible doesn’t come naturally?

In this practical and encouraging workshop, personal brand photographer Nina Mucalov shares how camera-shy founders can become more visible without feeling awkward, overly polished or like they’re pretending to be someone else.

We’ll explore simple ways to feel more confident in front of the camera, what photos you actually need for your business, and how to create natural, engaging content that still feels like you.

Key Takeaways:

– How to show up without feeling “showy” — reframing visibility in a way that feels comfortable and authentic.
– The photos every founder actually needs — a practical shot list you can use again and again.
– How to feel more natural in front of the camera — simple posing and mindset tips for people who don’t love having their photo taken.
– How to take better brand photos yourself — easy tips for light, angles, backgrounds and your phone.
– How to turn one set of photos into months of content — so showing up consistently feels much easier.

About the Facilitator: Nina Mucalov

Personal Brand Photographer

Nina Mucalov is a Singapore-based personal brand photographer specialising in photographing camera-shy female entrepreneurs.

After a 15-year career in finance, Nina changed direction and became a full-time photographer in 2019. Today, she photographs female founders, creating natural, personality-filled brand photos that help them feel confident showing up online and attract more of the right clients.

SGD 70.00

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