Are we using AI tools to their greatest potential?
Anyone who’s anyone has heard of ChatGPT. Most people – and some businesses – have even tried tinkering around with it.
But the key question is whether we’re using such AI tools to their greatest potential.
In the latest How To episode of Good Business, Chris Edwards discusses how businesses can best leverage ChatGPT, what to look out for when using generative AI tools, and walks through the steps to successfully scaling and improving business operations with generative AI.
00:00 – Welcome to this week’s episode
00:14 – How to use AI to help your business
00:53 – Using ChatGPT to manage customer service
02:43 – Personalising recommendations
04:17 – Producing content
05:32 – Humanising your chatbot
06:27 – Ethical considerations
07:40 – Thanks for listening!
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Hi, I’m Chris Edwards, you’re listening to Good Business. Welcome to this week’s “How To” episode.
So for today’s episode, we’re going to do something a little bit different. We’re going to deep dive into how you can use AI to help your business, really through supercharging your customer service, improving your ability to meet your customers’ needs, and also AI can really help you reduce the time and energy it takes to produce content.
Today, we’re going to talk specifically about using ChatGPT, but there are a host of AI tools out there, but I think ChatGPT’s a really good one to start with. So here are some ways that businesses can use GPT to scale their business and improve their operations.
Number 1: firstly, customer service. Picture this: You’re running a really busy online store and your inbox is constantly flooded with questions and inquiries about products and shipping, and more. We all know how time-consuming responding to each message can be, but we also know how valuable it is to really support customers quickly and answer those inquiries and questions really immediately. So this is where ChatGPT can help. So you can create a custom chatbot that handles customer inquiries straight away. You can train it up with frequently asked questions and helpful responses, and then you’re ready to go. Your AI-powered assistant is ready to chat with your customers 24/7! So to execute this, you need to identify the most common questions your customers ask. Things like shipping information, product details, or return policies. And then, use these questions to train your GPT model.
So you want to make sure it’s accurate and friendly and in your brand voice. The goal is to make your customers feel heard and valued even when they’re chatting with a bot. And once your bot is trained, you can integrate it into your website or messenger platforms. You can use tools like ChatGPT API to make this process smooth and seamless, and our customers will love the instant responses, and you’ll save heaps of valuable time! So another tip is that, while ChatGPT is excellent at handling common queries, don’t forget to have an option for customers to connect with a real human when needed. There is no replacement for that personal touch!
OK, tip number 2: personalising recommendations. So we all love that feeling when someone suggests just the perfect thing for you right now, and now you can do that a lot more easily with AI.
So say your business is a subscription box service for book lovers. Instead of bombarding your customers with generic book options, you can actually use ChatGPT to understand their tastes and offer tailor-made suggestions. Think about it like a Netflix membership where the Netflix AI is getting smarter every time you watch something. They know what you like and what you don’t like. So that’s what you can do in your business too. You can use this kind of AI to collect data about your customers and feed it into the ChatGPT. The more data you provide, the more accurate it will be. And it will be like having a dedicated salesperson for each customer, catering to their unique preferences.
The other thing is that ChatGPT can also offer recommendations based on current trends and popular items, making your customers feel like they’re always on top of the latest and greatest products. Now, you may be that this would be invading your customers’ privacy, but I don’t think you need to worry because you just need to be really transparent and you need to let your customers know that you’re using their data to improve their shopping experience. Most customers appreciate businesses that go the extra mile to understand their needs.
OK, here’s another way, tip number 3 of how you can use AI to help you in your business, and it’s a big one: it’s content. Content is king, well it is for me. I feel like it is in lots of businesses, but let’s face it, constantly coming up with new ideas for content is really overwhelming. But ChatGPT can be your creative sidekick on this part of the business. You can give GPT a topic, and it will generate informative content for you in a matter of seconds.
You need to start by defining your target audience and the tone, and then provide the AI with clear instructions, like the main points you want to cover. Remember, it’s smart, but it’s not psychic. The more specific and detailed your instructions or your prompts, the better the results will be. Also, don’t forget to review and edit the content to make sure the content is aligned with your brand voice. And here’s another creative twist for you: you can use ChatGPT to come up with quirky product descriptions and fun social media challenges. Injecting a bit of humour and bringing your brand personality to the forefront is really valuable and a great way for you to stand out.
OK, tip number 4: humanising your chatbot. OK, so ChatGPT is amazing, but there is always the concern: isn’t it gonna sound like a robotic response? And this is a really good concern. You need to be thinking about how do you humanise your chatbot. And the easiest way is to give it a really good name. Give it a name that’s fun and memorable, that reflects your brand’s personality. It will make the interactions feel a lot more natural and like you’re talking to an assistant rather than a machine. Another thing is to add emojis and gifs. Yeah, sprinkle some emojis into your chat responses to add a dash of personality. But make sure to strike a balance. You want your chatbot to sound approachable, but not over-the-top or unprofessional. And consistency is key to really maintain your brand’s voice.
OK, my last tip, tip number 5, is really about ethical considerations. With any AI-powered tool, you really do need to be mindful about the ethics of it. And here’s a few things to keep in mind.
Firstly, be transparent. Let them know that they might be interacting with a chatbot and give them the option to speak to a human if they prefer. Also, you need to monitor your chatbot really regularly. Check if it’s providing accurate and relevant information. AI models can sometimes unintentionally produce biassed responses or unintended responses, so you really need to keep a close eye on it.
And then, lastly, you really need to make sure you’re protecting your customers’ data and that you’re following data privacy regulations. Alright, so that’s all I have for you about using this one AI tool – ChatGPT – into your business. It can truly be a bit of a secret weapon and just make things easier and faster, and really give your customers a better experience when they’re interacting with you. And it is essential with any tool just to experiment and fine tune it to make sure it really does align with your brand voice.
That’s it for this week’s How To episode.Thanks so much for listening. Here’s a little fun fact. We wrote this entire episode using ChatGPT. Well, up to this point anyway. So what did you think? How did it go? Could you tell it was written by a bot or did it feel fairly natural? Let me know, hit me up. You can drop me an email at [email protected]. We’d love to hear from you. And I’d love to know if these 10 minute How To episodes are helpful. Please write a review or give us a rating on whatever platform you are listening to, it means the world to us.
And finally, if you want to join our community of conscious entrepreneurs that are really purpose-lead, make sure you check us out at www.thelaunchpad.group. And before I close out, I just want to acknowledge the traditional owners of the land of which I’m recording this podcast, the Arakwal people of the Bundjalung nation. I pay my respects to elders past, present, and future, and I extend my respects to all traditional cultures. Thanks again for tuning in to Good Business. My name’s Chris Edwards and I’ll catch you next week.