Social media sounds easy, but in all honesty – it is absolutely exhausting (as many of you will well know!). Instagram, LinkedIn, Facebook, TikTok, Pinterest, there are so many channels, all with their pluses and minuses – and each one requires a bespoke content strategy. How do small business owners manage it, and what do you focus on, and what do you let go of? How do you stay consistent, relevant, with fresh content ideas – that actually work? And one of the biggest questions for small business owners & entrepreneurs is when to outsource social media and how to work with an agency, and – let’s put it on the table – what’s the deal with reels?!
We pin down Maria Frances Marinay, the Founder of a Singapore-based social media agency Beige Social, who specialises in helping conscious brands build strong, engaged and supportive community – making your brand top of mind. Maria has over 9 years of experience working with startups, agencies and small businesses in Dubai, London, Singapore and the U.S. creating content and building strong online (and offline) communities.
About Maria Frances Marinay
Maria Frances Marinay is the Co-Founder and Head of Social at beige. social, a Singapore-based social media agency working with brands in the f&b, lifestyle, wellness, and sustainability spaces offering strategy, social media management, and content creation services to build strong, engaged, and supportive communities that help brands to become top of mind.
She has over 9 years of social media and marketing experience working with startups, small brands and agencies across Europe, the U.S., Australia, the Caribbean, and Asia whilst living in London, Dubai, and now, Singapore. Prior to starting her career in the world of digital marketing, she was a graduate of UA&P’s Entrepreneurial Management Program – Batch 2013 and was the brainchild behind Pilaui, a proudly Oragon brand marrying her hometown’s iconic pili nuts and her love for chocolates.