“How to use storytelling to grow your business”
You’ve seen GOOD copy – the one that pulls at your heartstrings? The one thing it has in common is that it is centered around a story. That’s because “likeability” is actually a measure of whether an ad can increase sales and likeability is built through story and empathy-driven copy. Research says so! If you’re ready to take your words to the next level, this Launchpad Ask Party is for you. Anita Siek, the founder of Wordfetti, a leading human-centred brand strategy and copywriting house, is here to share the science and art of storytelling in marketing and brand. Plus, there’ll be plenty of tips, tricks, guidance, and advice on how you can apply these principles to your business.
But what’s an Ask Party you say? At Launchpad’s signature Ask Party, we welcome members to network while wearing their ask, literally on their sleeve, thus inviting insights, advice and maybe even solutions! Through being more vulnerable, stepping out of your comfort zone, and having genuine and real conversations about things you need – making this not just another networking event, but a night where you receive real help from peers, mentors and other entrepreneurs who have walked in your shoes.
Location: Located on Wyndham Street, Central ORKA is positioned to be a one-stop destination for meat lovers, pescatarians, and vegans to dine at the same table and celebrate over high-quality food & beverage creations. It is an energetic showcase of how healthy & sustainability-driven dining can be tasty, trendy, and all-inclusive.
Plus, ORKA is sponsoring lunch for one of our lucky members (how to win is still a secret… shhh!).
Finally, in light of the recent devastation in Turkey and Syria, we will be donating our profits to rescue and rehabilitation efforts in the region.
About the speaker: Anita Siek
Founder of Wordfetti
Anita Siek is a lawyer turned brand strategist, copywriter, investor, and founder of Wordfetti – a leading human-centred brand strategy and copywriting house specialising in helping brands that don’t do normal, create a dent in their industry through the power of psychology and words.
With a big passion for words, language, and the delicate choices of how they can trigger different emotions and feelings in a reader, Wordfetti exists to help businesses zig when others zag, grow, and make more sales through words via their done-for-you services, and in their highly sought-after programs and digital offerings. When she is not leading mentoring calls, and supporting her team in uncovering big bold ideas, Anita consults and works intimately with a small handful of businesses through her 1:1 mentoring, high-touch Mastermind, and in-person retreat experiences.
Anita’s work has been featured on Forbes, Mumbrella, Smart Company, Thrive and more, and some of her clients include Australia’s largest insurance group, IAG, Challenge DV (formerly known as Australia’s CEO Challenge), Lack of Color, The Calile Hotel Group and Luna Bronze.