Meta advertising is one of the most cost-effective ways to grow your business—if you know how to use it right. In this hands-on workshop, you’ll learn how to set up high-performing Meta campaigns across Facebook and Instagram, avoid common mistakes, and get more out of your ad spend. Whether you’re just starting or looking to improve your results, this session will equip you with a practical, no-fluff approach to Meta Ads that drives real business growth.
Note: This is a ticketed event for everyone, including our Scale-Up members.
About the speaker: Elizabeth Taylor
Elizabeth Taylor is a seasoned professional who is deeply committed to helping professionals at all levels enhance their marketing skills. With over 25 years of experience in the marketing sector, including reputable companies like Warner Bros and Universal Pictures, she has gained valuable insights into the complexities of digital marketing. Drawing from her journey of founding and growing her consultancy business, Elizabeth understands firsthand that the world of digital marketing can be overwhelming. That’s why she emphasises the importance of a thoughtful and concise approach to identifying and embracing impactful marketing strategies.
As an expert in digital marketing, Elizabeth specialises in LinkedIn, content marketing, and leveraging AI to enhance marketing communication. Since relocating to Singapore over five years ago, she has worked with esteemed global organisations like Moet, L’Oreal, and Shiseido, designing and delivering digital marketing training programs. Additionally, she has helped numerous startups successfully launch and grow their businesses. Having imparted her knowledge to more than 1000 executives across Singapore, Dubai, Thailand, and Malaysia, she brings a strong focus on clarity, strategic planning, and actionable advice to every engagement.
Key Takeaways:
– The Meta Ads ecosystem explained: how the platform works, and what matters most for ROI.
– AI- powered campaigns: what’s happening and what do you need to know
– Ad setup essentials: a step-by-step overview of campaign structure, objectives, and placements.
– Creative that stops the scroll: what works, what doesn’t, and how to test without overspending.
– Metrics that matter: how to read your results, identify what’s working, and optimize with confidence.
Join thousands of business owners who get insights, tips and invitations to online Masterclasses and in-person events every fortnight. Learn how to master your business with these mini lessons and tactics from a business coach, fractional consultant and community builder with 2 decades of experience and expertise in this space.