Revamp your LinkedIn

With Asia Pacific now home to LinkedIn’s largest and fastest-growing user base, there’s never been a better time to amplify your founder story or personal brand on the platform. Users spend an average of 14 minutes per visit, making LinkedIn the go-to space for connecting with executive leaders, angel investors, venture capitalists, startup founders, and established entrepreneurs.

LinkedIn has rolled out major updates, including video features and enhanced analytics, making it easier than ever to get noticed and measure your impact. In this session, we’ll break down the latest organic and paid strategies to boost your visibility—without the cringe. Bring your questions and get ready for actionable tips you can use right away.

Key Takeaways

– Choosing the right content formats: what’s working now
– Making the Most of LinkedIn Video – from bite-sized talking heads to authentic B-roll, to boost visibility and trust.
– Visuals that convert – stop the scroll and spark meaningful engagement
– Sharing your story authentically (and avoiding the cringe)
– About LinkedIn Sales Navigator

About the Speakers

Rebecca Downie

With a background in sales and marketing across the UK and Australia, Rebecca brings two decades of insight into what truly makes a brand connect. Today, she helps founders, speakers, and leaders cut through the noise and show up powerfully with confidence — both online and in real life.

As the founder of Rebecca Downie Photography and co-creator of The Athena Network Singapore, Rebecca combines strategic storytelling with standout visuals, supporting her clients to grow their visibility with clarity and confidence.

Through her work with business owners she goes far beyond “just headshots.” Her sessions help clients map out how they want to be known, plan their content intentionally, and create imagery that tells the real story — the one their audience is waiting to connect with.

Dr. Sorelle Henricus

Dr. Sorelle Henricus empowers entrepreneurs, thought leaders and social innovators to create impact through authentic storytelling and simple communication strategies. As a writer and editor, Sorelle has crafted award-winning content for diversity, equity & inclusion (DEI) and sustainability and contributed to campaigns for organizations such as Google, Shopee, Twitter, United Nations agencies, and Singapore Government agencies. A Certified Professional Resume Writer, she has crafted professional profiles and LinkedIn content for entrepreneurs and senior executives across Singapore, the U.S., Europe and Australia.