Whether you’re an entrepreneur looking to amplify your brand, or keen to sharpen your media skills, this is the conversation you can’t afford to miss. We’re bringing together seasoned journalists and editors who have worked for BBC, Vogue Singapore, CNA, Harpers Bazaar Singapore, and Honeycombers as our panel speakers, and a PR veteran to moderate a panel discussion that dives deep into what it takes to make your pitch stand out in today’s competitive media landscape.
How do you align your pitch with a publication’s strategy while balancing both editorial and commercial goals? How do you cut through the noise and grab the attention of high-end media? And what real-world strategies can you apply to communicate effectively with the media? These are some of the key questions we’ll discuss as we tap into the rich and diverse experiences of our panel speakers.
Key Takeaways
– Learn the dos and don’ts of pitching to media from seasoned editors who know what works.
– Discover the insider perspectives on what makes a story compelling across different media sectors.
– Get practical tips on how to tailor your pitch to fit a publication’s content strategy.
– Understand how to establish long-term relationships with editors and journalists.
About the speakers
Amelia Chia
Amelia Chia is a seasoned editor and writer with 15 years of journalism experience under her belt. She started her career as a digital writer for August Man, before heading up the beauty section at Harper’s Bazaar Singapore and later holding the deputy editor position at Buro. Singapore. Her most recent role was deputy editor at Vogue Singapore, where she spent four years as part of the founding team when the esteemed fashion title launched in Singapore in 2020. She was responsible for managing the team and overseeing all stories print and digital.
Amelia is a well-versed writer when it comes to personality profiles, travel, fashion and luxury lifestyle. Some of her most memorable work to date include interviewing Cate Blanchett, Awkwafina, Gemma Chan, Cardi B and Olivia Rodrigo. She is also passionate about telling inspirational stories, as seen in her heartfelt profile on Chan See Ting, a young Singaporean in the final stages of her battle with cancer. Amelia is now freelancing for various fashion and lifestyle publications, as she steps away from full-time work to care for her six and three-year-old children.
Benita Lee
With 13 years of experience in Singapore’s media industry, Benita has covered the food, lifestyle, and travel beats for various established brands. As the Group Editor of Honeycombers, she heads the publication’s content strategy and direction, manages the editorial and branded content teams in Singapore, and ensures the content created is on-brand, driving editorial and commercial growth.
Christian Barker
During two decades as a journalist and editor, Christian has covered style, culture, entertainment, travel, business and luxury for publications including the Financial Times, SCMP, GQ, Forbes, Departures, Esquire, CNBC, and Travel + Leisure, among others. He also established luxury website BLLNR.com, and was founding editor-in-chief of classic men’s style bible, The Rake magazine. Sydney-bred Barker had lived in Singapore for 19 years. Today, he writes for an array of leading international publications, and edits the website journeysinartistry.com
Syazana Hishamuddin
Syazana has over nine years of online media experience in writing, digital marketing and social media. She has covered a variety of fashion, beauty and lifestyle content in the past, having written content for brands like Aveeno, CALECIM, STRIP, Style Theory, OWNDAYS, Citibank, Kris+, Income and FWD, and now focuses on family lifestyle content as the Editor of HoneyKids Asia. She loves seeking out compelling stories and keeping her finger on the pulse of all the latest happenings in the parenting and social media scene.
About the host
Marina Mathews
Marina Mathews is a PR and marketing communications veteran with over 25 years of experience spanning Southeast Asia, Australia, and the Middle East. As the Founder & Managing Director of Marina Mathews Communications, she has held
senior leadership positions in local and multinational PR agencies for the last 18 years.
Marina has represented many international brands, including Bombardier, Discovery Network, Fairmont, Gulf Air, KLM, Leica, Moet Hennessy Diageo, Netflix, Nike, P&G, Six Senses and Qantas, among others.
Marina has also worked with international celebrities, artistes, and personalities such as Alec Monopoly, David Foster, Jackson Galaxy, and Paris Hilton, as well as numerous Michelin-Starred Chefs including Christian Le Squer, Gary Rhodes and Narisawa.
In 2015, Marina was listed in the PR Week Global Power Book as one of the world’s 100 most influential PR professionals. Marina is also a regular guest lecturer at Singapore universities on the topic of crisis communications.
Marina is passionate about communications and literacy and is a founding Board Member of Sing Lit Station, a non-profit organisation that supports and helps to grow the literary community of writers and readers in Singapore.
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