Welcome to the Metaverse. A world of connection, community, and conversations. But also ads, ads, ads… and then more ads. With an average 2.11 billion daily active users, and 60% of shoppers saying they discover brands and products on Facebook, the Metaverse is something you can’t ignore.
Facebook and Instagram ads are undoubtedly powerful and effective when done properly. All too often, we see businesses, especially small businesses, miss opportunities and lose money and confidence when they delve into paid social media ads.
In this Masterclass, Katie O’Rourke will show you how using Meta ads can be just what you need to achieve your business goals, the elements you need for your Meta ads to deliver results, and how focusing on organic social media is just as important as the money you invest in paid ads.
Key Takeaways
– Why you need a social media strategy that supports your business goals
– The three key elements for successful Meta ads (Facebook and Instagram)
– How organic content will support your paid ads strategy
– Insights into where to start, when to start, and how much to spend
About the speaker: Katie O’Rourke
Katie O’Rourke is an award-winning marketer, and owner of Cake [marketing], who delivers integrated marketing that brings together strategy with creative execution.
Her work includes a mural project that reached 24+ million people, campaigns that resulted in $3.5+ million in revenue, and branding for companies including Norco AgriSolutions.
The success of these projects is emboldened by clear strategy, and social media is a powerful component when considered early, rather than being an afterthought.
Katie loves social media for its unparalleled reach, as a place to start conversations, make connections, build a community, and sell.
When she isn’t connected to her devices working on strategies, social media, or branding, you’ll find her on the beach with her sweet-but-sassy golden retriever, and a long black in hand.
Join thousands of other business owners who get weekly insights, tips and invitations FOR FREE every week. Learn how to master your business with these mini lessons with tactics from someone who has built a 7-figure media business (whilst also raising three kids).