Learn what’s working on LinkedIn in 2024 and how to transform your profile into a magnet for opportunities on the platform. If you’re feeling unseen in the sea of LinkedIn profiles, this one’s for you. We’ll dive into how LinkedIn is evolving as a platform, the mindset of LinkedIn users today and how to work smarter vs harder to increase your visibility. Get practical guidance on building a content-rich LinkedIn strategy designed to spark conversations, showcase your expertise, and position yourself as a thought leader in your field.
Key Takeaways
– How to craft a profile that’s 2024 LinkedIn-ready
– What content formats position you as an expert and spark meaningful conversations
– Master the art of engagement to build genuine relationships and turn followers into brand advocates
– How to navigate AI writing and still sound like yourself
– Up connection requests from potential partners, clients, and collaborators
About the speaker: Sorelle Henricus
A doctoral-level strategist and communicator, Sorelle empowers entrepreneurs, thought leaders and social innovators to create real impact and achieve their goals through powerful communication strategies. As a Certified Professional Resume Writer, she has crafted professional profiles and LinkedIn content for entrepreneurs and senior executives across Singapore, the U.S., Europe and Australia. As a writer and editor, Sorelle has crafted award-winning content for diversity, equity & inclusion (DEI) and sustainability, and contributed to campaigns for organizations such as Google, Shopee, Twitter, United Nations agencies and Singapore Government agencies.
Join thousands of other business owners who get weekly insights, tips and invitations FOR FREE every week. Learn how to master your business with these mini lessons with tactics from someone who has built a 7-figure media business (whilst also raising three kids).