The 2024 economic landscape poses a significant challenge for businesses. Rethink the traditional sales funnel by adopting a sales filter to future-proof your business. Learn how product distinction and distribution become crucial for sales success. Go beyond simplistic age and lifestyle segmentation to understand deeper customer needs and preferences. Ensure your business remains competitive and responsive to evolving consumer behaviours and sustains growth.
Key Takeaways
– How to rethink the traditional sales funnel for 2024
– Using a sales filter to future-proof your business
– The importance of product and band distinction
– Understanding target segmentation beyond age and lifestyle
– How distribution is central to your sales success
About the speaker: Anisa Johnny
Anisa Johnny has over 15 years of experience in the fashion industry, starting from Marks & Spencer’s Buying Department to consulting for Topshop and launching her own business. Transitioning into academia, she has been a Senior Lecturer in Fashion Marketing for the past decade, focusing on sustainability, branding and entrepreneurship. An advocate for change in the fashion industry, she mentors sustainable brands using fashion to create social impact and is a speaker on the local sustainable fashion circuit.
Join thousands of other business owners who get weekly insights, tips and invitations FOR FREE every week. Learn how to master your business with these mini lessons with tactics from someone who has built a 7-figure media business (whilst also raising three kids).