From market research and understanding how to use the insights and data points gleaned, regulatory and legal compliance considerations, analysing local competitors, to adapting marketing and sales strategies and so much more, this online panel will dig deep to give you insight into how you can grow internationally and launch into new markets.
Whether you’re looking to enter a new market or want to refine your international strategy, Andreea Akerele, founder of SilkChart, Katherine Chapman, founder of CLSB Asia and Ryan Black, founder of Buddy Bites will share their experience in successfully navigating global expansion, discuss actionable strategies and the pitfalls to avoid.
About the speakers
Andreea Akerele
SilkChart, Founder
Andreea Akerele is the co-founder and CEO of SilkChart, an AI-powered sales coach that helps startups have better conversations with prospects and win more deals. It analyses sales calls and provides feedback on how to communicate more effectively, uncover pain points, and personalise solutions based on prospects’ needs. SilkChart is backed by top investors including SoftBank, Y Combinator, and Global Founders Capital. Before becoming a founder, Andreea was Head of Retention at Instacart, where she led teams responsible for 60%+ of company revenue including growth, subscriptions, and consumer product. Prior to Instacart, she worked on product and strategy at X (formerly Twitter), helping to shape features ranging from Newsfeed to Twitter Video. She began her career as a management consultant at McKinsey, and is a graduate of Harvard Business School (MBA) and Harvard College (BA).
Katherine Chapman
CLSB Asia, Founder
As the founder of CSLB Asia, Katherine Chapman leverages over two decades of experience as a corporate advisory lawyer to assist entrepreneurs, investors, and family businesses in navigating the dynamic Asian market. Since 2012, she has been instrumental in helping companies meet compliance requirements and expand their operations in Southeast Asia. Serving as a consultant or Board Member, Katherine provides strategic counsel on regulatory landscapes, risk management, and governance, ensuring smooth business operations. With a deep understanding of local laws and an extensive network, she is dedicated to empowering businesses to confidently access and thrive in the Asian market.
Ryan Black
Buddy Bites, Co-founder
Ryan Black is the co-founder of Buddy Bites, a direct-to-consumer, subscription-based pet food brand. Following a career in real estate, Ryan pivoted quite considerably to the consumer sector. Initially launched whilst still working full time, Buddy Bites was a Covid baby that has grown well in Hong Kong justifying expansion to Singapore. After successfully going from zero to one, he is now looking to scale Buddy Bites across other distribution channels and markets.
About the host
Chris Edwards
Honeycombers and Launchpad, Founder
A wildly passionate entrepreneur and community connector, Chris Edwards has launched into 5 international markets over the last 15 years with the Honeycombers platform. Honeycombers has grown to become the leading digital brand in lifestyle content. In January 2022, she launched Launchpad – an entrepreneurial community business group, designed to help small businesses thrive through community, peer mentoring and coaching. Chris now runs five companies across four countries and spends her time split between Singapore and Australia.