Grow your business through data-driven marketing

Confused about what’s working (or not) in your marketing? Unsure of how to get started with tracking your marketing efforts? This Masterclass will help you take the guesswork out of your marketing by showing you how to measure what truly matters. Perfect for small business owners and marketing specialists, this session will guide you through the essential steps to define, track, and understand the metrics that matter most to your business.
 
You’ll learn how to connect your business goals to actionable insights, uncover hidden opportunities in your marketing data, and walk away with a clear understanding of how to build a simple, data-driven plan for success.

About the speaker

Brooke Huckerby is the Founder & Head Analytics Strategist at Penn & Lytics, a consultancy dedicated to empowering small business owners, entrepreneurs, and marketing specialists to confidently understand what’s working, what’s not, and where the real opportunities lie in their marketing. With a mission to remove the overwhelm often associated with data and analytics, Brooke helps her clients approach their marketing with clarity and confidence, turning insights into impactful action.

With over a decade of experience in marketing and eight years specialising in analytics, Brooke has worked across a range of industries, guiding businesses to stop guessing and start knowing. She understands the frustration of marketing without clear direction, and spending time, effort, and money on strategies that don’t deliver results. That’s why she founded Penn & Lytics, to help businesses answer critical questions like “Which mix of marketing channels generate my highest sales?” or “Which channels are driving my most qualified leads?”

Brooke has helped countless clients through workshops, coaching programs, and tailored consulting to uncover hidden opportunities, optimise their marketing efforts, and focus on what truly matters. Her approach blends practical, actionable frameworks with tools designed to simplify data and make analytics approachable, empowering businesses to eliminate guesswork and create real results. She is passionate about helping clients gain clarity, confidence, and a deeper understanding of their marketing performance.

Key Takeaways

– Discover the right metrics for your business: Learn how to define and prioritise metrics tailored to your business goals, whether you’re in e-commerce or a service-based industry.
– Simplify marketing analytics: Break down the overwhelm and confusion with an easy-to-follow 5-step framework to start measuring marketing performance today.
– Uncover opportunities in your data: Find out what’s working, what’s not, and where to focus your efforts to drive real results.
– Actionable tools and tips: Get practical guidance on analysis, tracking tools, and key questions to ask yourself for effective marketing measurement.