Why doing good is important for your business strategy

Masterclass

Free for members;
13 Apr 2023
12:00 pm ‐ 01:00 pm SGT / HKT • 03:00 pm ‐ 04:00 pm AEDT
Online via Zoom

Does your business have a positive impact on the world as well as drive profits? Are you thinking about how your business can do more than just drive profits but you are wondering what impact a giving back element will mean for your business? As entrepreneurs, we have responsibilities that far exceed profits. Making sure future generations inherit a liveable planet should be a key priority for every entrepreneur – but what impact will being more conscious have on your business? In this Masterclass, Thibaut Briere will share why doing good should be central to your business strategy and what it can mean for your company’s brand positioning, marketing and profitability.

About the speaker: Thibaut Briere

Founder & Managing Director, Growth Marketing Studio

Thibaut has been eating, sleeping and breathing B2B growth and marketing in the past 16 years. With a focus on helping early-stage B2B startups in Southeast Asia define and execute their growth and marketing strategies, there are three things he focuses on:
– Making marketing simple for early-stage startups
– A strategic approach translated into actionable tactics
– Upskill teams

Originally a developer turned marketer, Thibaut has worked for companies of all sizes. Marketing for early-stage startups is very specific, and not understood very well. Thibaut loves marketing but it’s become increasingly complex over the years. He tries to make it simple and make it work for you so it delivers results.

Key Takeaways

1. How to make doing good central to your business strategy.
2. How to include doing good in your brand positioning and marketing.
3. How to ensure you are profitable while doing good.