Does What You’re Selling Fit What People Need?

Have you ever launched a product or service, only to find that customers aren’t buying it as much as you hoped? Have you ever thought: “It must be a marketing issue,” only to increase your marketing efforts and see little or no change?

In this Masterclass, Debbie Watkins guides you through how to uncover the root cause of these challenges and build your business around solving real customer pain points.

The truth is, the reason many businesses fail isn’t due to poor marketing; it’s because they don’t address a genuine need or problem that customers care about enough to act on. And even if you make some sales, not having the right fit can leave your business plateauing or competing on price instead of value.

Learn how to test your ideas, validate assumptions and design products and services that truly resonate with your audience.

Key Takeaways:

– Identify the Root Cause: Understand why your product or service may not be selling—and why it might not be a marketing issue.
– Customer-Centric Thinking: Learn how to shift your focus from what you want to sell to what your customers actually need.
– Validate Before You Build: Discover simple ways to test ideas and validate assumptions before investing heavily in development or marketing.
– Avoid the Pricing Trap: Find out how aligning with real pain points helps you compete on value, not price.
– Design for Real Impact: Learn how to create products and services that solve real problems—so they sell themselves.

About the Speaker: Debbie Watkins

Debbie is the founder of Cove, an intelligent business board helping small enterprises grow and succeed.

She has over 20 years of experience in technology for finance, SME development, mobile-enabled products and services, and business and strategy consulting. Debbie has led customer-centric market research and product development engagements, managed multi-million-dollar international projects and built multi-disciplinary and multi-cultural teams in a number of countries.