What does your brand stand for? To be able to articulate a clear brand purpose is imperative for building a business that’s impactful, competitive, and ready for change.
Consumers today make purchasing decisions that are rooted in their values. Simply having a good product is not enough – brands are also expected to work towards the greater good, inspire change, and follow through on their promises.
In this Compassionate Storytelling workshop, Mandy will share how to build businesses by prioritising impact.
What to expect:
Identify your definition of happiness and success
Identify your core values
Identify your brand’s purpose and values
Give your brand an identity
Create a compelling, authentic brand story
Open conversations about what it means to be purpose-driven
About the speaker: Mandy Pao
Brand Coach & Speaker
Mandy Pao is a purpose-driven brand coach and speaker who helps entrepreneurs create brands that align with their life purpose and values.
Her unique approach is grounded and intimate, as she works closely with her clients to uncover their true passions and create a brand that reflects their unique values and purpose. Entrepreneurship can be a powerful force for positive change in the world, and she’s passionate about helping others create businesses that are both fulfilling and profitable.
Known for being the “Brand Building Expert”, she has been recognised for her work through her unique purpose-driven approach and has helped numerous businesses create, transform and revitalise their brands within the market. Her journey in the creative industry began with PR & Marketing, having produced some of the biggest events including Paramount Hollywood’s Red Carpet World Premiere of ‘Transformers 4’, Dior, Alexander Wang, Prada, LV, Pepsi, UNESCO, Forbes and more.
1. How to identify your brand’s purpose and values
2. How to create a compelling and authentic brand story
3. How to develop a brand that prioritises impact.