It’s not surprising that Nike, Spotify, Masterclass and ZeroCo are all well known brands. Why? Because they are great products, they have some serious marketing spend behind them, and because they create strategic, thought provoking and memorable campaigns that resonate with their audiences.
Just because startups don’t have million dollar advertising budgets, doesn’t mean they can’t also create memorable and highly profitable campaigns. But if you don’t invest in and plan your marketing, it is quite possible that you will fall into the trap of tactical, daily, wheel spinning at the mercy of the social media giants.
Engaging, high conversion, thoughtful, and considered marketing strategies start with a good game plan, and most importantly, a budget matched to your expectations.
In this Masterclass, Mia Fileman, campaign strategist and founder of Campaign Del Mar and the very clever brains behind Campaign Classroom, will walk us through a marketing planning session for 2024. We’ll map out a marketing timeline, help you set realistic goals with a budget to match and walk through some creative campaign ideas that convert for small businesses.
About the speaker: Mia Fileman
Campaign Del Mar Founder, Global Marketing Strategist
Besides having earned the nickname “The Campaign Lady”, Mia is an expert marketing strategist and founder of Campaign Del Mar. You’ll love her hard-hitting, no BS marketing expertise honed by 20 years in the industry. She is a widely published writer for publications including Social Media Examiner, Mumbrella, Marketing Mag, SmartCompany and Better Marketing.
The first decade of her career was spent in brand management roles for global consumer brands Vegemite, Kraft, Maybelline and BIC in France. Now? She’s a full-time trainer, mentor and consultant that works with you to drive your business results. Strap in for your journey to marketing glory.