Know Your Worth: Pricing Strategies for Business Owners

Have you ever said yes to a client rate that felt too low, only to regret it the moment you sent the invoice? Maybe you hesitated to quote what your work is truly worth, worried it would scare them off. Or you kept your price low just to land the client, then later felt resentful.

This 2-hour, hands-on in-person workshop is designed for service-based business founders (coaches, consultants, designers, etc.) who are great at what they do but still feel uncomfortable charging for it. If pricing feels personal, emotional, or confusing, this session will help you reset your mindset, build a clear pricing strategy, and practice how you talk about your value in real-world situations.

Through guided reflection, peer interaction, and role-play exercises, you’ll walk away not just with insight, but with language, structure, and confidence you can use immediately.

The IRL Workshop goes deeper with hands-on practice, role-play, and live feedback so you can apply the concepts in real time.

Key Takeaways:

– Clarity on how to approach pricing with confidence, so you no longer second-guess your worth.
– Practical insights on structuring your rates in a way that reflects your value and resonates with clients.
– Simple strategies to navigate pricing conversations and handle objections without feeling pressured to lower your fees.

About the Speaker: Souhila Keffi

Souhila Keffi is the founder of The Pay Edge, a boutique consultancy helping corporate professionals and business owners negotiate salaries and set strategic pricing with confidence.

With 18+ years in global compensation across Finance, Consulting, and Big Tech – including leading AWS’s compensation for ASEAN – Souhila brings insider expertise on corporate pay structures, pricing psychology, and negotiation strategy. She is also a certified coach, blending deep technical knowledge with powerful mindset work to help clients know their value, own it, and articulate it with confidence.

Souhila works at the intersection of numbers and self-worth. Her unique approach has helped service-based founders select the right pricing models and increase their rates by up to 100% without feeling apologetic. She does this by shifting how they see their value and how they speak about it. Whether it’s helping a consultant hold the line on a retainer number or guiding a professional to confidently renegotiate their salary, her work is grounded in clarity, strategy, and self-belief.

Souhila conducts workshops with companies, universities, and EMBA programs on self-worth, personal branding and negotiation. She is a strong advocate for gender pay equity. Having worked in Paris, Hong Kong, and Singapore, she brings a global perspective and sharp commercial instinct to help business owners price strategically – across industries, clients, and stages of growth.