Proof Over Hype: How to Use Data to Build Credibility That Opens Doors

This 60-minute masterclass is designed for ambitious entrepreneurs who are done watching louder voices take the spotlight while their real-world impact gets overlooked.

This isn’t a branding session. It’s a credibility intervention. A sharp, practical workshop that helps founders combine their lived experience with research-backed evidence to build trust and traction. I teach a simple, repeatable framework to position yourself as the obvious choice—whether you’re pitching, scaling, or seeking strategic opportunities.

Key Takeaways

– A clear framework for turning attention into aligned opportunities—without playing the visibility game
– A sharper understanding of their credibility stack, using both personal results and external data
– Tools to speak with more clarity and confidence in high-stakes conversations—whether with investors, partners, or the press

This is the same framework I’ve used to land TEDx talks, secure global partnerships, and open doors to strategic media features. It works because it’s not about hype—it’s about evidence that builds long-term trust and influence.

About the Speaker: Penny Locaso

Penny Locaso is a behavioural scientist, founder, and author of the Hidden Figures whitepaper. It uncovered the often-invisible barriers that keep credible leaders from being recognised. Penny helps ambitious entrepreneurs turn intention into action creating opportunities that elevate their profile and drive meaningful, measurable change.