Game the Media: Learn How to Pitch to The Media Effectively

What’s the first thing you do when you meet someone new? You Google them or check their LinkedIn. But what will people find when they look you up?

In today’s digital-first world, media coverage is more than just a vanity metric—it’s a powerful tool for credibility, influence, and visibility. But the media landscape is shifting, and landing the right story requires more than just a cold pitch.

This session will give you an insider’s perspective on:
– What editors look for in a compelling story
– How to craft a pitch that actually gets noticed
– The dos and don’ts of media outreach in today’s landscape

Join Karishma Tulsidas, a media veteran with 15 years of experience, as she breaks down what it takes to get your story in front of the right audience. Whether you’re an entrepreneur, executive, or industry leader, this is your chance to press play on your media strategy and take your brand to the next level.

Key Takeaways

– Gain an insider’s understanding of the lifestyle media landscape from a former editor-in-chief
– Learn what makes a person truly media-worthy
– Discover how to identify and build your story
– Understand what editors look for when reviewing pitches and how to tailor yours accordingly
– Participate in a mini exercise to create your own headline

About the speaker: Karishma Tulsidas

Karishma Tulsidas is an experienced content and PR strategist with 15 years of editorial leadership in the luxury and lifestyle sectors. As the former editor-in-chief of Tatler Singapore and Robb Report Singapore, she has led editorial teams, shaped brand narratives, and developed a keen understanding of what makes a story resonate.

Her expertise lies in guiding editorial vision, fostering meaningful conversations, and helping individuals and brands craft compelling stories that align with media interests. Today, she consults on content strategy and media relations, helping businesses and individuals amplify their voices in a crowded marketplace.