How to make a killing in retail (even in a crowded market)

If you want to create an unforgettable, iconic retail brand that can endure economic downturns, this session is for you.

In June 2023, Australian retail turnover fell 0.8 per cent according to figures released by the Australian Bureau of Statistics. We know that retail is hard at the best of times, but in the current climate, retailers and brands are being forced to be more thoughtful, creative and ingenious to win their customers.

When it comes to retail, there is no one who connects with their customers quite like Pip Brett, the owner of homewares and fashion store JUMBLED. Pip and the JUMBLED brand are loaded to the brim with personality and delight thanks to generous splashes of colour, connection, fun and joy!

Located in regional NSW’s hub of Orange, in a wall to wall haven of colour, JUMBLED is both a retail therapy hot spot and gorgeous e-commerce store with a whopping online presence.

Deeply motivated by community, Pip has taken traditional business to the next level thanks to events, including a not to be missed weekend of education and inspiration for business women – The Huddle.

With more than a few years under her belt in business, Pip jumped head first into entrepreneurship in her early 20s and the business has matured with her over the past 15 or so years. So she has seen the highs and lows of retail, and has a few gems of wisdom to share with our community.

In this fireside chat, we’ll explore:
– The state of retail: what is happening on the coal face
– What strategies are most effective in not only surviving but thriving as a brand
– How Pip translates personality both in store and online
– How, when and why you should activate community
– Customer service in the digital realm
– Strategies to stand out in a crowded market
– How to increase return customers and cart size
– Predictions for 2024 retail