You need to apply a different strategy if you want to crack the corporate market. Business to Business Marketing (B2B) and sales strategies are often very different from those of direct to consumer (or B2C) companies.
Successful B2B marketing requires the right mix of ingredients and processes. Here are some ingredients and processes to pull from: SEO (Search Engine Optimization), digital advertising (including Google Ads, Facebook Ads, Instagram Ads, TikTok Ads, LinkedIn Ads, etc), content marketing, email marketing, social media marketing, conversion rate optimization, and reputation management.
In this Masterclass, you’ll learn the strategies behind emerging B2B companies and the tactics they have deployed to generate leads, nurture them and eventually land their dream client.
About the speaker: Marcus Ho
Founder, Brew Interactive
Marcus Ho is the founder of Asia’s fastest-growing and award-winning B2B digital marketing agency, Brew Interactive. Over the last 12 years, Marcus, alongside his team, has worked with numerous multinational brands such as Hitachi, Unilever, and Shell to grow their B2B marketing efforts effectively. Marcus is also the author of the national bestseller book, “Social Payoff”.
1. Key B2B strategies needed to crack corporate clients.
2. Main tactics to generate leads.
3. Important processes and tools that you must know about.