For anyone building an audience – this fireside chat is not to be missed!
Sophie Walker is the creator and host of one of Australia’s most successful podcasts – Australian Birth Stories. With over 10 million podcast downloads and 140,000 Instagram followers, she is one of the most talented content creators – and she is going to share with us how she built this audience (when she started by recording her podcasts in her car!).
During this Q&A fireside chat, we are going to learn:
1.) How Sophie built an organic Instagram audience of over 140k (and 10 million podcast downloads)
2.) What has been the biggest driver of organic growth
3.) The things she wishes she knew about podcasting before she started
4.) Why are podcasts a good platform transforming industries and practices
5.) What other marketing activities Sophie has done to help build on the success of the podcast
6.) What advice does she have for other podcasters or content builders
About the speaker: Sophie Walker
Creator & Host, Australian Birth Stories
After experiencing two wildly different birthing experiences, and with a Master of Public Health under her belt, Sophie saw a glaring gap in the market to discuss the good, the bad and the downright uncertainty of the birthing process.
Since the podcast launched in 2017, it’s had over 10 million total downloads and has shared over 350 women’s birthing stories including Turia Pitt, Zoe Foster-Blake, Ash London, Steph Claire Smith and Emma Isaacs. 146,000 mothers, mothers-to-be and midwives now form Sophie’s online community.
Sophie has spent the past five years parlaying the success of the podcast into a brand empire that’s based on a single core principle: the power of storytelling to improve the health outcomes of mums and their bubs. Down to her bones, Sophie believes that sharing stories is the most powerful tool in birthing education.
The ABS podcast is endorsed by the Australian College of Midwives and certified professional development for student midwives and has generated over $1m in associated podcast revenue.