Digital Advertising & The Future: Is Performance Marketing Dead?

If you’re in the marketing world, you’ve probably heard the rumours that performance marketing is dead, or that it is not working as well as it did before the Apple iOS change. But are the rumours true?

Can entrepreneurs and SMEs still benefit from performance marketing strategies? What results are people getting from ad campaigns? Should we be considering newer platforms like TikTok for ad strategies?

Jasmine Mayhead, one of Australia’s leading performance marketers, answers these questions and puts those pesky rumours to bed.

She is the Founding Director at Common Intent, and has been a Performance Marketer for over six years. In true entrepreneurial style, she also runs another business: Ethical Made Easy, a global ethical brand directory.

In this masterclass, Jasmine is going to discuss all things performance marketing, as well as help us all get clear on what’s the best investment, what ROI we can expect, and whether a paid ads strategy will deliver real results for your business right now.

Jasmine and the team will also help us understand how to engage an agency, what agencies can do for us, why manually boosting posts may not be the best strategy for your business, and some red flags to look out for when choosing a marketing agency.

So, come equipped with your trusty pen, notebook. This one is going to be juicy.

About the speaker

Jasmine Mayhead is a Performance Marketer and Founding Director at Common Intent, a boutique digital marketing agency based in Australia. Since beginning her career in digital marketing over six years ago, Jasmine has managed millions in client accounts, and worked with leading companies including Ultra Violette, Life Cykel, The Dirt Company and Daily Blooms. In true entrepreneurial style, Jasmine also runs another business called Ethical Made Easy, a global ethical brand directory that makes ethical living more accessible and affordable.