Building a standout brand in today’s world requires more than just great design – it takes a strategic blend of creativity, sustainability, and business acumen.
Join us for an insightful morning with industry expert Arina Shumova, former Creative Director at CARIUMA and ex-Adidas Footwear Designer, as we dive into what it takes to build an award-winning, purpose-driven brand.
Moderated by Susannah Jaffer, founder of ZERRIN, this fireside chat will explore Arina’s journey from working with global brands to shaping sustainable, innovative design strategies. Whether you’re a brand founder, product designer, or creative entrepreneur, this session will give you actionable insights into building a brand that’s both impactful and commercially successful.
Key Takeaways
– A behind-the-scenes look at Arina’s experience in global footwear design and brand strategy
– How to marry creativity and sustainability in product development
– The challenges and opportunities of building a conscious brand
– Key takeaways for founders looking to scale sustainably
– Interactive Q&A session with direct insights from Arina
– A chance to network with like-minded entrepreneurs over coffee
About the Panelists
Arina Shumova
Brand Strategy & Product Design Expert, Former Creative Director at CARIUMA and Ex-Adidas Footwear Designer
Arina Shumova is a passionate product design director with over 13 years of experience in design strategy, material innovation, and leading fashion and performance footwear for global brands like Adidas and Cariuma. Her work has been worn by Olympic athletes in 2021 and 2024 and has earned international acclaim. Notable achievements include creating the world’s most sustainable sneaker, designing signature shoes for top skateboarders, and leading a vegan shoe collaboration for Avatar II, personally awarded by James Cameron.
Susannah Jaffer (Moderator)
Founder, ZERRIN
Susannah Jaffer is the founder of ZERRIN, an award-winning discovery platform that champions independent designers and conscious consumption through retail, media, and creative services. A former magazine editor turned entrepreneur, she’s passionate about community-led commerce, ethical fashion, and shifting the culture around how and why we buy.
With features in Vogue, Tatler, and CNA, and recognition on Eco-Business’s Youth Sustainability A-List, Susannah is a leader in sustainable retail and brand storytelling. Since 2017, ZERRIN has supported over 60 mission-led brands and inspired thousands to shop small, independent, and sustainable.
About the Host
Megha Singh
CEO, Launchpad
Megha is a Business Growth Coach and Fractional Consultant specializing in marketing, communication, and community-building. With over 17 years of experience across startups, SMEs, and MNCs, she has worked with industry giants like Shell, Sephora, and Meta. Beyond her work, she is passionate about creating vibrant communities and supporting entrepreneurs in scaling their businesses with purpose.
This is an intimate, high-impact session designed for founders, creatives, and brand-builders who are serious about taking their businesses to the next level. Don’t miss this chance to learn from industry leaders and expand your network!
Join thousands of business owners who get insights, tips and invitations to online Masterclasses and in-person events every fortnight. Learn how to master your business with these mini lessons and tactics from a business coach, fractional consultant and community builder with 2 decades of experience and expertise in this space.