Masterclass
Free for members;19 Jan 2023
12:00 pm ‐ 01:00 pm SGT / HKT • 02:00 pm ‐ 03:00 pm AEST
Online via Zoom
If you are struggling to know what to create and why this one’s for you. We’ve all been there, staring at the screen, wondering what to post. If you’re creating content you hate to make, it’s fair to say that no one will want to read, watch, or listen to it.
Learn how to simplify the creative process by setting up a system that takes the pain away. Lean into an approach that will help you generate ideas and motivate you to keep creating, whether your goal is as complex as writing a book or as simple as an Instagram post, regardless of whether your jam is text, video, or audio.
Sorelle Henricus
Content Strategist & Founder, Executive Writer
A content strategist, writer and professional editor, Sorelle has written for brands like Google, Twitter, Shopee, Singapore Economic Development Board, and UN Agencies. After a decade of research and teaching at Singapore’s top universities, Sorelle started her writing-forward creative agency, Executive Writer to put writing and communication skills gained from a PhD in English to work.
As a Certified Professional Resume Writer, she has crafted professional profiles for senior executives at Maclaren, Accor, Singtel, Standard Chartered Bank, and Bank of America. Executive Writer provides strategic content, copywriting and editing services for professionals and organizations looking to level up their communications and content marketing.
Key Takeaways
1) Simplify the creative process by setting up a system.
2) Learn the approach to keep generating ideas.
3) Be motivated to keep creating regularly.