Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? How can we create products and craft services that are irresistible? Join us for an intimate conversation and Q&A with Nir Eyal, author, speaker and investor – as he answers these questions and more with the Hook Model – a four-step process that, when embedded into products, subtly encourages customer behaviour.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.
But what’s an Ask Party you say? At Launchpad’s signature Ask Party, we welcome members to network while wearing their ask, literally on their sleeve, thus inviting insights, advice and maybe even solutions! Through being more vulnerable, stepping out of your comfort zone, and having genuine and real conversations about things you need – making this not just another networking event, but a night where you receive real help from peers, mentors and other entrepreneurs who have walked in your shoes.
Food and drinks will be served.
About the speaker: Nir Eyal
Author, Speaker, Investor
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.
Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Technology Review as, “The Prophet of Habit-Forming Technology.” Bloomberg Businessweek wrote, “Nir Eyal is the habits guy. Want to understand how to get app users to come back again and again? Then Eyal is your man.”
He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.
Indistractable received critical acclaim, winning the Outstanding Works of Literature Award as well as being named one of the Best Business and Leadership Books of the Year by Amazon and one of the Best Personal Development Books of the Year by Audible. The Globe and Mail called Indistractable, “the best business book of 2019.”
In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The New York Times, The Harvard Business Review, Time Magazine, and Psychology Today.
Nir invests in habit-forming products that improve users’ lives. Some of his past investments include Eventbrite, Anchor.fm (acquired by Spotify), Kahoot!, Canva, Homelight, Product Hunt, Marco Polo, Byte Foods, FocusMate, Dynamicare, Wise App, and Sunnyside.
Nir attended The Stanford Graduate School of Business and Emory University.
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